Q4 and full-year 2025 marked a strong performance period for Azira's earned media program. Salient MG delivered 39 pieces of coverage YTD — 30% above target — generating $3.64M in ad value equivalent and reaching over 393M unique visitors across trade, consumer, and international outlets. Heading into 2026, the foundation is in place to deepen executive thought leadership and expand into new verticals.
Quarterly Goals & Focus Areas
Current priorities, key targets, and focus areas for this reporting period.
Q1 2026 — January through March
Earned Coverage
pieces placed Q1 to date
On-Message Hits
directly placed by SMG
Total Reach
unique visitors (UVM)
Ad Value Equiv.
estimated media value
Month in Review
Coverage Analysis
Coverage Theme Breakdown (Q1 2026)
Monthly Press Hits
Standout Placements
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Data Storytelling
Azira's real-world data powered a series of media-ready insight stories across key verticals.
Super Bowl LX: How Advertisers and QSR Brands Won Off the Field
Azira's QSR foot traffic data powered a wave of Super Bowl coverage, showing a 31% spike in restaurant visits post-game and revealing which ad categories drove real-world behavior.
Coverage: Forbes · AdAge · PPC Land · The Food Institute · Cynopsis · Modern Restaurant Management