Azira PR Performance Report — Q4 & YTD 2025

Azira Media Intelligence

Prepared by Salient · MG
Project Tracker
Executive Summary

Q4 and full-year 2025 marked a strong performance period for Azira's earned media program. Salient MG delivered 39 pieces of coverage YTD — 30% above target — generating $3.64M in ad value equivalent and reaching over 393M unique visitors across trade, consumer, and international outlets. August was the breakout month, anchored by two press releases that drove peak coverage volume. The program secured placements in Forbes, Yahoo Finance, and Miami Herald while building consistent presence across Martech, Travel, Retail, and QSR verticals. Heading into 2026, the foundation is in place to deepen executive thought leadership and expand into new verticals.

Standout Placements This Period

Quarterly Goals & Focus Areas

Current priorities, key targets, and focus areas for this reporting period. Click Edit to update.

Q1 Coverage Target10 pieces
Tier 1 FocusForbes, WSJ, TechCrunch
Key NarrativeAI-powered consumer insights leadership
Exec Bylines2 per quarter (Gladys Kong)
Vertical FocusTravel · Retail · Martech · QSR
Press ReleasesProduct launches + awards
View Period

Q4 & YTD 2025

Earned Coverage

39

pieces YTD (16 in Q4)

On-Message Hits

20

directly placed by SMG

Total Reach

393M

unique visitors (UVM)

Ad Value Equiv.

$3.64M

estimated media value

Month in Review

Coverage Quality Breakdown

24
Positive
Azira featured as primary source — proactive, on-message placements
11
Neutral
Azira data cited alongside other sources — valuable visibility, not the focus
4
Brand Mention
Azira referenced briefly — awareness-level coverage, minimal narrative impact

Sentiment classification based on Salient MG editorial review. Update each cycle to track narrative quality trends over time.

KPI Performance — YTD 2025

All Targets Exceeded
Earned Coverage
+30% over target
39pieces
Target: 30
Target 30
▬ Target▬ Actual
On-Message Placements
+33% over target
20placements
Target: 15
Target 15
▬ Target▬ Actual
Total Reach (UVM)
+97% over target
393Munique visitors
Target: 200M
Target 200M
▬ Target▬ Actual
Ad Value Equivalent
+82% over target
$3.64Mmedia value
Target: $2M
Target $2M
▬ Target▬ Actual
Tier 1 Placements
+20% over target
6tier 1 outlets
Target: 5
Target 5
▬ Target▬ Actual
Press Releases
Target Met
2releases
Target: 2
Target 2
▬ Target▬ Actual
6/6
KPIs Met or Exceeded
$1.64M
Ad Value Above Target
193M+
Reach Above Target

Quarter vs Full Year Comparison

Q4 2025Oct – Dec
Earned Coverage Pieces16
On-Message Placements6
Total Unique Visitors111.46M
Ad Spend Equivalent$1.03M
Year to Date 2025Jul – Dec
Earned Coverage Pieces39
On-Message Placements20
Total Unique Visitors393.54M
Ad Spend Equivalent$3.64M

Coverage Analysis

Coverage Theme Breakdown (YTD)

39 PIECES
Announcement36%
Industry News28%
Data18%
Thought Leadership18%

Monthly Press Hits (YTD)

5
19
5
11
5
—
Jul
Aug
Sep
Oct
Nov
Dec

Aug peak driven by Martech Breakthrough Award + Dave Fall CPO releases

Coverage Publications — Click to Expand

Click a publication card to view its coverage. Live articles open in a new tab.

Press Release Performance

Martech Breakthrough Award Announcement

2,150Views
69.6MPotential Audience

Coverage in: MarTechCube · Retail Tech Innovation Hub · Martech 360 · Travel & Tour World · Yahoo Finance

Dave Fall Chief Product Officer Announcement

4,933Views
69.6MPotential Audience

Coverage in: MarTechSeries · Travel and Tour World · Yahoo Finance

Data Storytelling — Insight-Led Coverage

Azira's real-world data powered a series of media-ready insight stories across key verticals. These data-driven angles drove coverage in high-value outlets and positioned Azira as the authoritative source for behavioral intelligence beyond location alone.